Faber Finds is delighted to boast among its current authors Anne Sebba: biographer, lecturer, journalist and former Reuters foreign correspondent, whose latest work, That Woman, a biography of Wallis Simpson, is forthcoming from Weidenfeld and Nicolson in August 2011. Anne keeps up an excellent author-website and also blogs here.
Earlier this year Finds returned to print Anne’s 1994 book Battling For News: The Rise of the Woman Reporter (of which more later.) Newly reissued is her Laura Ashley: A Life By Design (1990), which was the first biography of this phenomenal woman, born in Merthyr Tydfil in 1925, who became one of the outstanding influences on British design and marketing in the twentieth century. The Sunday Telegraph hailed the book as ‘moving… a vivid, true story.’
On one level the classic brand-iconography of Laura Ashley will never age, and Anne’s portrait is of a canny businesswoman with a highly discerning eye who wanted to create for consumers ‘a kind of scrubbed, simple beauty.’ Nonetheless, as Anne told me recently, the Ashley success-story evokes quite a specific era:
“I think it’s fascinating now to look at the phenomenon of Laura Ashley in the 1970s as a very significant time in English social history, just before women had to go out of the house to work. It was a moment when we all wanted to dress like country milkmaids… And the interior decoration side was a reaction against urbanisation too. Laura Ashley herself understood that instinctively, and she was the first person to create lifestyle shops – a place where clothes and interiors tapped into an English rural idyll.”
Anne began work on the book only months after Laura Ashley’s untimely death in 1985, and at the request of her subject’s bereaved husband Bernard, with whom Laura had first entered into business printing textiles back in 1953. The Ashley marriage was in every sense a fascinating combination, both parties highly creative and driven by ambition that brought them considerable wealth. As Anne recalls:
“At first I thought I was writing about Laura, but what was really intriguing was the partnership between Bernard and her. They were so different, and had an occasionally explosive but creatively sparky relationship. Of course it was all rather raw still as Laura had died so suddenly. But the family and the workforce were amazingly open and wanted to talk as part of the healing process.”
Two months after Laura’s death a flotation of shares in Laura Ashley Holdings plc had been massively oversubscribed: a resounding confirmation of corporate success. Since the early 1990s the company has had to weather the vicissitudes of an ever-changing market, but weather them it has. Anne feels in retrospect that the opportunity for her to tell the extraordinary story of Laura Ashley came along at just the right point:
‘I am so lucky I caught that moment in time – just before the company went public – and was able to pin it down in my book. But by the 1990s and the economic need for women to engage with the world of work, the ‘Laura Ashley’ company myth was no longer valid. They had to find a new path. And – amazingly – they are still on the High Street…’
You can order Faber Finds’ edition of Laura Ashley: A Life by Design here.